Fashioning Change for LGBTQ+ Youth and Community Support

Founder

Executive Producer

Creative Director

Marketing Manager

Copywriter / Designer

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My most recent passion project is Trans Action Apparel, an apparel brand I created to support LGBTQ+ youth and raise funds for organizations that support LGBTQ+ youth in Minnesota. In this venture, I wear many hats, including Founder, Executive Producer, Marketing Manager, Copywriter, Brand Manager, and more. One of the unique aspects of Trans Action Apparel is that we leverage the support of local artists and designers who generously donate their designs for our apparel. What sets us apart is that 100% of the profits from Trans Action Apparel are donated to organizations like outfront.org.

 

My responsibilities encompass creating the brand, developing the eCommerce website, running social marketing on platforms like Facebook, Instagram, and TikTok, and handling all aspects of brand design and video production. In the first 3.5 months, we sold over $20,000 in apparel and donated $5,000 to outfront.org. Trans Action Apparel represents a passionate commitment to making a positive change while celebrating the LGBTQ+ community.