Building a Thriving SaaS Company and Trusted Brand

Co Founder
Chief Operating Officer 
Chief Marketing Officer 
Chief Brand Officer

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After 11+ years at Zeus Jones, I had the opportunity to co-found Parallax, a SaaS company on a mission to transform the way digital agencies and custom software companies operate. Leveraging my experience as an agency owner/operator, I played a pivotal role in shaping our product vision, establishing a unique brand presence in the market, and crafting investor decks that successfully secured multiple rounds of investment funding, propelling our growth.

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During my tenure at Parallax, I wore several hats, starting as the COO, where I oversaw our operations. As CMO, I led our marketing efforts, and later, as Chief Brand Officer, I crafted the brand's visual and tonal identity. My contributions extended to defining our value proposition, key messaging, and managing all marketing endeavors. I worked diligently to position our brand as a trusted thought leader and a valuable contributor to our industry community.

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Perhaps one of our most remarkable accomplishments was transitioning from a mere pitch deck to a competitive product in under five years. We faced and triumphed over major competitors in head-to-head sales pitches and successfully raised an impressive $19M in investor funding.

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This journey also saw the expansion of our team to 40 talented individuals, and I was proud to play a significant role in establishing our core values and cultural rituals. These efforts fostered a positive work environment where our values weren't just embraced; they were celebrated in our daily work. Our journey at Parallax was a testament to the power of innovation, collaboration, and the relentless pursuit of excellence.